We want you to

love getting up in the morning.

We get how important it is to find meaningful, fulfilling work that you're truly proud of - and if you're anything like us - you want to find it without giving up your freedom or peace of mind.

We also get that when you’re over 50, it can feel more urgent – like the clock is ticking or that too many doors have already closed.

It can be difficult to know where to start.

But trust us, whether you’re looking to change jobs within your industry, change industries entirely, or launch a business or side gig – the doors are open.

You just need to know where (and how) to look.

"When I joined Camp, I was downsized from a dying industry. I was truly terrified about how to pivot. Wendy & Dana taught me how to dig deep, get clear on what was meaningful to me and just go for it. My job search actually became fun. I LOVE my new position and can't wait to get out of bed in the mornings now! It's about unpacking all the negative and focusing on what you love - what you're good at." - Christine Guilfoyle EVP Membership, SeeHer

We're all about

growing the woman behind the goal.

At Camp Reinvention™ we start with you - the woman behind the goals and aspirations. Because if you want be something you've never been, you'll need to do things you've never done.

And that can get tricky.

This is when your decades of experience can suddenly start to work against, rather than for you - reminding you of what you believe is at stake and undermining your confidence.

We've got you.

Our 4-tier proven transformational Camp Reinvention Process™ will:

  • RESET your foundation for critical thinking.
  • REWIND your mindset to unload all those pesky limiting beliefs.
  • REBOOT your confidence.
  • And send you back out into the world clearer, bolder and ready to RE-ENGAGE on whatever scale you dream up.

"“I’ve stopped overthinking and started doing – taking steps to launch a business and more. Every action opens up new possibilities. Who cares if I make mistakes? I know I’ll figure it out.” - Kate Brogan Founder, Sifted Home

What makes the Success Accelerator™ unique?

There's another part to every reinvention we refer to is as "the tactical bits" - and when you're wanting to make a career change, start a new business or side hustle, there can be a LOT of them.

No worries.

We've culled together a crack team of absolute top-tier experts (28 in all) so that you'll have all the technical information and resources you need to make the leap into your what's next.

No more searching for the right person to help, wondering where to begin, or figuring out best practices in this digital, post(ish) pandemic world.

We've taken care of all of that for you.

"As someone who evaluates teachers for a living, Wendy and Dana check all the boxes - amazing content, great processes, beautiful visuals, engaging presenters, flexible, intuitively adjusting to the needs of students." - Janet Ferone, Ferone Educational Consulting

How does it work?

Our Change Your Career By the End of the Year Success Accelerator™ is an intense, 12 week bootcamp style program that will bring you step-by-step though our proven Camp Reinvention transformational process for the inner work, PLUS deliver all the expert information you need (in the right order) for all the tactical bits.

Best of all, we've organized our experts into two tracks of learning: one for new job seekers and one for new entrepreneurs. And this is NOT a summit, where the experts give a bit of info and then sell into their program. Our 27 experts each teach one specific topic and answer you specific questions on that topic - in depth with absolutely no pitch - so that you have what you need to make this change.

You'll learn a lot, but that's not all. We know that a reinvention requires individual coaching and peer support too. That's why we're also including a private online forum where you can support (and be supported by) your peers, ask specific questions of our experts and get the answers you need - when you need them.

AND you'll be placed in a small group cohort run by one of our certified Camp Reinvention coaches for coaching and accountability.

We start October 2021. Our regular calls are held on Thursdays from 7-8:30pm ET. Expert calls will be paced based on your track and be held on various days/times. Each coaching cohort will select a meeting time/frequency that works best for its members. All calls will be recorded and you'll have lifetime access to the program and materials.

The Camp Reinvention Process™

  • Finding your Compass Point™ and resetting your mindset.
  • Creating thought patterns that work FOR you. Say goodbye to that negative voice.
  • Harnessing and directing energy.
  • Recognizing and shifting the three everyday behaviors that keep people stuck.
  • Letting go of limiting beliefs and the things that weigh you down.
  • Visioning and manifesting.
  • Map making for success,
  • New habit clinic.
  • Your evolving identity and untapped power.
  • Mastering decision making.
  • Pushing your edge.
  • Celebration and onboarding into your free 3 month Camp Reinvention membership for ongoing support.

New Biz Track Expert Sessions

If you're starting a new biz or side hustle.

  • New Biz - the 1st 90 days
  • Legal: What you need to know to get started
  • Overcoming money blocks
  • Sales and creating predictable income
  • Strategic branding
  • Branded creative
  • Website 1,2,3
  • Email list building
  • Social media
  • Making great videos
  • PR: Pitching the press
  • Nailing your talking points

New Job Track Expert Sessions

If you're looking for a new job.

  • Linked IN: Your profile
  • Creating meaningful connections on Linked IN
  • Forget the elevator pitch and tell your story
  • How to search for a job in the digital era (QandA)
  • Overhauling your resume
  • Communication and amplifying your presence
  • Personal branding
  • Creating a job search plan when you're pivoting
  • Negotiating for what you're worth
  • Tap into the power of your network
  • Make it personal - upping your professional style
  • Behind the HR desk: acing the interview


  • The First 90 Days of Your Reinvention with Lesley Jane Seymour
  • Sidestepping Ageism with David Stewart
  • The Midlife Pivot with Jeannie Ralston

Not sure which track is right for you?

We've got you there too! Our process will help you find the clarity you need to get started, AND (BONUS ALERT) - all expert calls are available to all participants, regardless of the track you select!

"I was in the midst of a career change.  In my heart I wanted to write books.  But people discouraged me and I didn’t believe in myself enough to overcome that. I’ve found my confidence, I’ve found my voice, and most importantly, I’m comfortable in my own skin. Oh, and I'm earning a living as an author! The 37 books I’ve published in 4 languages are proof that this stuff works. - Jennifer Degenhardt, Autho

We're ready for you.

Are you ready to succeed?

We've done our part. We've put together everything you need to get real lift off on your next career, but you've got to be ready to take action. The Camp Reinvention Success Accelerator is right for you if:

  • You know there's more for you.
  • You're ready to figure this out and make your move.
  • You're not afraid of doing the deep dive inner work.
  • You're tired of trying to put all the pieces together yourself.
  • And you'd LOVE to have a new posse of women to share the journey with.

"There are no coincidences, only right timing, and a personal commitment to make changes in one’s life... A person may need a little help. Camp Reinvention has been that BIG HELP for this epic change in my life. There is no way to pay back the gifts you have given to me, I can only pay them forward. I GOT MY DREAM JOB!" - Dawn White, Director of Marketing, Markate

You Get It All...

  • The Camp Reinvention Process™ (12 live calls with master reinvention coaches Wendy Perrotti and Dana Hilmer)
  • Over 25 live Expert Calls with Q&A for all the technical bits.
  • Peer support and ongoing Q&A access to all our technical experts through a private online forum.
  • Small group cohort run by one of our certified Camp Reinvention coaches for coaching and accountability.
  • Bonus talks with Lesley Jane Seymour, David Stewart and Jeannie Ralston.
  • Lifetime access to all the materials and recordings.
  • A 3 month membership in Camp Reinvention Online for ongoing support once our 12 weeks is over.
  • And much, much more.

“Honestly, I was quite skeptical and I will tell you, from my own personal growth, that THIS HAS BEEN PHENOMENAL. Camp Reinvention has moved me forward and continues to move me forward. It’s been really magical and I don’t want it to end!”

-Lesley Jane Seymour, Founder of CoveyClub and former Editor-in-Chief of MORE Magazine

You may want to

get to know us a bit.

Co- Creators Wendy Perrotti and Dana Hilmer

Wendy Perrotti and Dana Hilmer are the Co-Creators of Camp Reinvention™, the only transformational program and private community for women 50+ who are eager to break the stereotype of what it means to grow older and create a second half of their lives they're wildly excited about.

Together they've coached over 2000 hours, have developed hundreds of hours of original content, been featured on countless podcast, television and radio shows, reached over 2 million people on their own podcast, and trained leaders in dozens of organizations that include PepsiCo, Aetna, Yale University, and InDemand.

Check out our experts!

We promised you experts, and here they are. AND THEY'RE EXCITED to be a part of this one-of-a-kind program with you! They're each committed to teaching you the nuts and bolts of their expertise AND remain on hand to answer your questions throughout the 12 weeks!

©️ 2021 Reinvention Hub, LLC