Ready to Reinvent Yourself?

Join Us @
Camp Reinvention™

Camp Reinvention™ is the only program of its kind for those of us with (ahem) more than a few decades under our belts who are eager to create WHAT'S NEXT in our lives.

What is Camp Reinvention™?

  • A Community of smart accomplished women like you
  • Our Proven Camp Reinvention Process™️
  • LIVE Weekly Calls with content, conversation and coaching
  • Access to replays and teachings at at your own pace
  • 1:1 Laser Coaching with Dana and Wendy

Try Camp Reinvention™ for 14 days!

Join us for $1.00

And that's not easy to do on your own...

We've got your back.

We've taken our decades of experience in reinvention, transformation, personal development and performance enhancement — work that’s already benefited hundreds of thousands of people — and created Camp Reinvention™ Online.

We'll help you...

  • Break the old patterns that are getting in your way.
  • Uncover new possibilities until you're crystal clear on exactly what you want.
  • And then, we make it happen.

We give you...


The RIGHT Information

The reality is, you don’t know what you don’t know, so it’s important to have an expert fill in your knowledge gaps

But it’s not just about collecting a bunch of ideas and information (we’re looking at you, overthinkers). What you need is the right information at the right time, tailored to your specific situation so you feel confident and take action right away.

Otherwise you wind up with a bunch of books collecting dust, a lot of Google searches that go nowhere, and a grand total of zero progress towards the life you want.


Science Based COACHING

If you’re unfamiliar, coaching is how you untangle your underlying patterns, discard the ones that undermine your success, and bring in new attitudes, behaviors and actions that will get you where you want to go.

And you want coaching that’s grounded in actual science. It needs to be compatible with how the brain really works, because that’s so important for creating change that will last.


A Supportive COMMUNITY Filled With People Like You

For real change, you need the right environment. If you’re always surrounded by things that pull you away from who you want to be, change is nearly impossible.

That’s why you need a group of people who are growing along with you, experiencing the same bumps and triumphs and have your back. You need others to help you stay on track, especially when your usual support system fails.

The key to moving forward is having all three areas working together in harmony.

Because when you do, you have the recipe to start creating the life you want — and keep that momentum going for good.

We’ve seen it happen over and over again. It really works.

And now there’s a way to get all the support you need, all in one place.

Try Camp for $1

The only program of its kind...

Camp Reinvention™ is the #1 program and private community for mid-lifers who want to create new possibilities and live the life they were meant for — regardless of current circumstances or starting point.

We've included all the tools and support you need to make the most of the rest of your life.

Here's how we do it...

Our Proven Process

We’ll guide you through our proven Camp Reinvention Process™️. 

  • 40 bite sized lessons, complete with resources and workbooks to walk you step-by-step through your reinvention at whatever pace works for you.

  • How to recognize what’s not working in your life and turn it around.
  • How to ditch the thoughts and beliefs that could be holding you back from fully enjoying this time of your life.
  • Plus, discover our proprietary strategy for setting, planning for and achieving goals. 
  • AND you'll learn Camp's secret tool for making progress on your best life 100% of the time. 

LIVE Weekly Calls

Get regular teaching and coaching support from us.

Whether you want to jump on every call or just join when you need it, this resource is here to make sure you have what you need every single week.

All calls are recorded and accessible to you at your convenience.

1:1 Laser Coaching

Get one on one support right when you need it most.

Laser Coaching sessions are short, laser focused conversations where we dial in on your biggest challenge and help you solve it fast so you’re never stuck for long.

No more spending hours Googling, no more staying stuck in your own head. 

Reinvention Hub

Our private online community for ongoing connection & support.

Plus, we have a buddy system for accountability to help you stay focused when you need it most.

The people you’ll meet inside the Hub are wonderful and caring. Everyone is committed to creating a more fun and balanced life — and helping each other do the same. We’re not kidding when we say that you might just meet your new best friend here.

The Camp Reinvention community is seriously priceless. 



Give it a TRY!

We're taking away the risk.

Experience 14 days complete access to Camp Reinvention for just $1.

We’re confident Camp Reinvention™ is going to help you LOVE the rest of your life — because it’s already helped so many others just like you.

But we also know it can feel risky to join something like this, especially if we’re meeting for the first time. That’s why we invite you to see if Camp Reinvention is right for you — without taking any risk.

That’s right.

You get 14 days of FULL ACCESS — and we do mean everything Camp Reinvention has to offer — for just $1.

The one dollar fee is just to show you’re committed to at least giving it an honest try.

If you decide to continue, and we hope you do – membership is just $39 per month. And no worries, you can cancel at any time, including your trial. And you can cancel right inside the membership site without jumping through any hoops. You don’t even have to give a reason.

Or if you’d prefer you can send us a one-line email and cancel that way.

We’re confident you’re going to love Camp Reinvention, so we’re taking all the risk off your plate and putting it on ours.

Go ahead and click the big button below, and we’ll see you on the other side.

14 Days For Just $1


What Members Are Saying...

“Honestly, I was quite skeptical and I will tell you, from my own personal growth, that THIS HAS BEEN PHENOMENAL. Camp Reinvention has moved me forward and continues to move me forward. It’s been really magical and I don’t want it to end!”

-Lesley Jane Seymour, Founder of CoveyClub and former Editor-in-Chief of MORE Magazine

“Camp Reinvention is DIFFERENT THAN ANYTHING OUT THERE. The group coaching has been magical because the coaching is paired with a rich collaborative spirit as everyone in the group has a very sincere and honest desire to help one another.”

-Kathleen Carroll, CEO - The Branding Clinic

“I wasn’t sure I should even sign up…this isn’t my first rodeo, I’ve done a lot of this kind of work before. Camp Reinvention was the BEST THING I’VE EVER DONE. Truly transformational!

-Mary Walsh, Founder - Mary D Walsh Group HR Consulting/Executive Coaching

Try it!

Meet Camp's Creators...

Camp Reinvention™ is the result of two colleagues geeking out on the work they love, a large iced tea and a strong black coffee.

The more they talked, the more excited they got...


“What if we took everything we know about reinventing and made it fun and easy? What if changing your life felt like going to Camp?”

Wendy Perrotti, CPC

Wendy is a Certified Professional Coach, speaker and leadership trainer with over 30 years of experience in helping individuals and groups nationwide to affect change in themselves and others. She is the founder of Live BIG™, a boutique coaching practice dedicated to helping women reinvent their lives and businesses, as well as the co-founder of The Energy Initiative™ a neuroscience based executive training and coaching firm.

Wendy is a sought-after speaker and author of the forthcoming book, Reclaiming Muchness.

Her podcast, A Glimpse Inside: Moving People from Stuck to Happy, was downloaded over 2 million times last year.

Dana Hilmer

Dana is a certified coach, positive psychology consultant, speaker and trainer and is passionate about helping women live courageously so they can build their dream and love their life.

Dana is no stranger to reinvention herself. She finally listened to her heart and stopped “shoulding all over herself” to do the work that she loves today.

Dana has been featured on hundreds of radio and television shows across the country and she speaks on topics related to mastering your mindset, reinvention after 40, and creating the life and work you love.

Sharing The Love...

"There are no coincidences, only right timing, and a personal commitment to make changes in one’s life... A person may need a little help. You and Camp Reinvention have been that BIG HELP for this epic change in my life. There is no way to pay back the gifts you have given to me, I can only pay them forward."

- Dawn White, Principal, It's All About the Marketing

“I met Wendy when I was in the midst of a career change.  In my heart I wanted to write books.  But people discouraged me and I didn’t believe in myself enough to overcome that.  In the three years we've worked together, I’ve found my confidence, I’ve found my voice, and most importantly, I’m comfortable in my own skin. The 37 books I’ve published in 4 languages in that time are proof that this stuff works!

-Jennifer Degenhardt, Author

“As someone who evaluates teachers for a living, Wendy and Dana check all the boxes - amazing content, great processes, beautiful visuals, engaging presenters, flexible, intuitively adjusting to the needs of students – I can’t wait for more!”

- Janet Ferone, Ferone Educational Consulting

Try EVERYTHING for 14 days!


Here’s What Happens Next...

Immediately after you join you’re going to get a clear set of instructions on how to get access to the community, the program, and everything else. Even if you’re not the most tech savvy, we promise everything will be easy to understand.

Then, you’ll simply follow those instructions step by step. You’ll be welcomed with open arms, we promise. You’ll get to know us. Our community. You’ll meet other people just like you going through the same things.

Then, you can take the entire 14 days to explore and to get the support you need.

If at any time you decide it’s not for you, no problem. You can click the easy-to-find link inside the membership site to cancel your membership and you won’t be billed.

Or if you’d prefer you can send us a one-line email and cancel that way.

Plus, while we don’t think this will be the case, if you really don’t like the experience at all, just let us know and we’ll even return your dollar.

We’re confident you’re going to love Camp Reinvention, so we’re taking all the risk off your plate and putting it on ours.


We’re So Excited To Meet You!

When you join Camp Reinvention, you become part of the family. You’re immediately welcomed into an entire network of people just like you — interested in creating and living their best life in the second half. And everyone is here to support each other.

We’ve literally designed Camp Reinvention to give you everything you need — the right information, science-based coaching, and a supportive community — so you can reimagine the rest of your life — and then go out and actually make it a reality.

And here’s the most important thing we want you to understand:

You don’t have to go it alone.

Let us be your resource as you create an amazing rest of your life.

Your dreams are worth it.